So much of the discussion about words focuses on whether a word is ‘real word’ or not, ignoring the important question: does this word do the job it’s supposed to do? How can we evaluate words of English for effectiveness? How would we provide writers and speakers with the right word-tool for the job, whatever that job may be?

This is a light and funny talk from a great speaker, with a broader message of tolerance and appreciation of others who are fumbling with new or rare concepts.