Often we think of data as the sum total of user behavior – an abstraction of actual experiences. How might we dive deeper into customer data and take a peek at the real people behind the numbers? In this talk, Alisa Lemberg will share moments from the intersection of qualitative and quantitative research, and reframe data as a tool to bring design and engineering teams closer to user needs.
Alisa Lemberg is a Sr. User Researcher at Twitter where she seeks to uncover the secret sauce behind Internet stardom. Prior to joining Twitter, she was a member of IDEO’s Hybrid Insights team, bridging the divide between the qualitative and the quantitative. She is passionate about finding stories behind the numbers, and learning how to order coffee in new languages.